There’s nothing like a glass of chilled, crisp, dry white wine at the end of a hot summer’s afternoon. Or is there? Foster’s are hoping that their latest Fosters ad series, will make you think so. Hot on the heels of their ‘good call’ ads last year, which featured Aussie agony uncles Brad & Dan in their beach shack, the latest set of ads sees Brad & Dan out and about.
In March, we saw Brad & Dan at an elegant soirée, dressed in their usual attire. Holly Valance walks past, taking in the view of the Sydney Opera House in the background, and asks how they get away with their outfits, because she’s sick of “frocking up.” The boys give her a few tips – she needs to read the fine print because it does say ‘smart casual’ on the invitation, and Brad’s belt is pretty smart, after all!
Holly thanks them for the advice and walks off, leaving Dan to speculate how she might repay them. Quick as a flash, Brad tells him: “That thing you’re thinking – it won’t be that!”
And in the follow up, we see Brad at an English summer garden party, on the phone to Dan, back in Oz. Brad’s impressed by the fact that there is plenty of chilled Foster’s Gold on offer, but concerned about the rest of the catering: “all the sangers have just got greenery in them.” Understandably, Dan is taken aback: “No sausage? That is a crime against sliced bread!”
But while Brad thinks he’ll refuse to eat them a) because he’s Australian and b) because he’s a man, Dan counsels against this plan. He’s got to be polite, and feel a bit sorry for them if they can’t afford meat for the sangers.
In the final scene we see Brad and his host. Brad conspiratorially leans across and says his secret will be safe with him. The host looks puzzled and Brad explains: “Spent all the sandwich money on Gold, eh?” You little ripper!”
And as the ad closes, the endline “Foster’s Gold – Australian for Chic” appears – as always, another Fosters good call!