Brooklyn Lager, the Brewery's flagship label, is New York's 'hometown' beer, brewed to a pre-prohibition recipe that dates back to the days when Brooklyn was the brewing capital of the East Coast. Brooklyn Lager has won numerous awards. Wrote Michael Jackson in the Simon & Schuster Pocket Guide to Beer: 'The dry-hopped, fresh, flowery, firm, flavourful, Brooklyn Lager, started well, in 1988, and has gained in character since.' World Classic brew! The aroma is malty and sweet. When poured, releasing a nice orangy copper lager with a big white long lasting head and lots of lacing. The taste is more like an IPA than a lager which is clean, crisp and refreshing.
Drinking can have serious repercussions – not just on your health, but on your personal life as well. Why have a hangover and all that comes with it when you can slow down, taste your drinks and have a great night that you remember?
It can be tough, I know, but there is a lot to be said for slowing down and enjoying your alcohol. There is so much variety these days, take it steady and enjoy sampling new flavours.
Beer has become so versatile. It is no longer limited to young lads downing pints in your local pub or old men propping up the bar in a working men’s club. The image of beer has changed in recent years – there is a beer out there for everyone.
Fruit beer has become increasingly popular among women. In the past, ladies have been put off by the appearance of a pint of lager and the heavy feeling which follows. However, they can now enjoy the light fruity flavours that come with raspberry and cherry beer and don’t have to worry about their image. Fruit beer is perfect for image-conscious females.
Beer is the world’s most popular alcoholic beverage and is quickly gaining ground on the rest in terms of style and image. Fosters is leading the way with its Good Call ads. The ads portray the laidback Australian lifestyle and give the lager a cool and funky image. Singer and actress Holly Valance starred in the launch advert for Foster’s Gold – a beer which is already a hit with younger males.
There is so much choice when it comes to alcohol – let alone beer. Slow down and enjoy your drinks. You will be in good health the following day, so too will your bank balance!
In 1990 Kirin launched a very special beer in Japan, called 'Ichiban Shibori', which literally translates as 'first pressing'. This distinctive beer is fermented using only the very first wort, which contains less bitter-tasting tannins. Its very mild, pure and smooth taste caused a sensational boom when launched in Japan, subsequently becoming the third best selling brand there amongst Japanese beers. In 1993 responding to requests from enthusiastic customers, Charles Wells Ltd, started to produce Kirin Ichiban in the U.K. Since then, like Kirin beer, Kirin Ichiban has attracted a lot of customers in Europe with its unique taste. Based on this unique quality, Kirin Ichiban was awarded the Monde Selection Gold Medal in from 1997 through 2001. There is no doubt that Kirin Beer, with its well balanced taste, will always go down well with Japanese food like Sushi, Sashimi and Tempura. Kirin Beer is also the perfect combination with all kinds of Oriental and European food - truly a cosmopolitan taste.